Why you should sell SEO and copywriting
April 17, 2009 FILED TO: Business Management, Search Engine Optimisation, Web Design
When I started out as a freelance web designer I knew that Search Engine Optimisation (SEO) and professional copywriting are important, but as I was still new to the business, my focus was on getting work; my goal, whenever I drafted a quote, was to propose the cheapest possible option that would allow me to create a professional-looking site without underselling myself. I didn’t have the skills or the contacts to offer SEO or copywriting so it was something I avoided.
Many small businesses are starting to realise how important it is to keep in touch with their customers and that one easy, low-cost way to do this is by sending email newsletters. However, many newsletters fall short when it comes to meeting legal requirements, attracting users to take action and providing feedback to the business. Here are some tips to help you create newsletters that give back.
