Bad customer service experience…

June 25, 2007  FILED TO: Business Management

Today has really taught me a lesson about keeping your promises to your customers.  And if you can’t, keep them informed.   Not once, not twice, but three times today I have been disappointed and / or confused as a customer.
1. I ordered a new mobile phone online the other day and was told it would [...]

Whitepaper – Making the Most of Your Website

April 16, 2007  FILED TO: Business Management, Web Design

I’ve written a whitepaper to help businesses and individuals generate ideas for promoting, marketing and advertising their website, ideas for website features and content that are likely to attract visitors and an introduction to visitor tracking.  This paper is aimed at people who know they need or want a website but don’t know what they [...]

Getting Real – 37Signals.com

March 19, 2007  FILED TO: Business Management, Cool sites, Web Design

The brilliant minds at 37signals.com have launched a book called Getting Real: The smarter, faster, easier way to build a successful web application.  It contains the “business, design, programming, and marketing philosophies of 37signals“.  It’s full of great advice, some of it common sense but forgotten often.  You can read the book online for free, [...]

Novel Marketing

April 20, 2006  FILED TO: Business Management

Given that I am now a one-(wo)man band, I need to pay special attention to marketing my business – how do I reach my target market, what gets me contacts, what turns potential clients into paying customers, what gives me the most bang for my buck, etc. So I’ve been noticing other companies that have come with cheap, novel alternatives…

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